He is a leader in his workplace and is a very enthusiastic person. The Internet is an information source and they like to be informed about sports and business trends.ġ6 Personalities (what is for your business?)Īs we can see, a great target audience for Apple is the Balancer segment, which includes people aged from 32-55, who love to enjoy everything.
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They watch TV a lot and it is their main source of information, also like reading newspapers. Balancers also like shopping once a week with a family and it is more likely that their children also would like to have the latest phone as their parents. They also like to shop smartly and pay extra for the best quality.Īpple targets them as they are also very brand loyal and once they found the thing they love they stick to it. Like working for a company that is more socially conscious, also like practicing trending business.īalancers like adopting new products, though their time is limited and advertisements should quick and imaginative. The following segment also wants to have control over various resources. They always want to balance their lives because of inner guilt, as when they are at work they think about family, when they are with family they think about friends.
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Learn more about what is marketing mix and why is it important to crack the right marketing mix for a brand.Balancers (age 32-55) are a positive and lively segment of people who try to take every possible good thing from life. The usage of mediums to promote their messaging also plays an important role in positioning Apple.Īlso, check out the marketing mix of apple and its 4ps of marketing. Apple’s iPod made the old ugly walkman’s put to shame.Īpple has always come up with innovative technology and improved designs and this, in turn, has led them to have a strong command in the market and ask premium prices for their products.Īdvertisements: ” The less the Better”: Apple always followed “The Less the Better” philosophy – Clear and straight messaging, and usage of minimalistic colors is what has worked wonders for Apple. Apple Macintosh was the first personal computer to have a mouse and graphical interface for a user.
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Product Design and Quality: Since its inception, Apple has been rolling out products which have been an epitome of design and quality. In market segmentation you are forming customer personas that suit the best for your brand.Īpple brand is reflected through their core beliefs about innovation, design, and imagination.Īll these 3 beliefs are strongly reflected and promoted through their products, advertisements and customer experiences.Īpple is positioned as a luxury brand that carries a huge emotional connection and loyalty among its customers.īelow are the factors which attributed to the positioning of Apple in the marketīrand Identity: All the intangible brand assets like Apple’s brand values, its culture, employees, Brand colors, Tagline, Tone of voice, Type of Imagery etc all these elements contribute in forming a specific position in the minds of the customer. Market segmentation is based on variables such as behavior, demographics (e.g., gender, age, education, and income), geography, and psychographic characteristics, or those based on lifestyle and personality. Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. Let’s understand Apple’s segmentation, targeting and positioning Segmentation and targeting of Apple: But what makes it so different and so special than its competitors? For this, we need to understand the brand positioning of Apple. All this have been made successful because of the right marketing mix of appleĪpple enjoys an affinity that no other brand has in the world. The world’s 2nd most valuable brand with a brand valuation of $146+ billion, Apple over the past many years have created a niche that no other product in its category has been able to achieve. Brand Positioning of Apple Understanding Apple’s Segmentation, Targeting, and Positioning
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